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We provide an overview of how artificial intelligence is transforming the identification, structuring, and prioritization of customer needs – known as the voice of the customer (VOC). First, we summarize how the VOC helps firms gain insights on using user-generated data. Second, we discuss the types of user-generated data and the challenges associated with analyzing each type of data. Third, we describe common methods, matched to the firms' goals and the structure of the data, that are used to analyze the VOC. Fourth, and most importantly, we map the methods to relevant applications, providing guidance to select the appropriate method to address the desired research questions.

The purpose of this paper is to improve the generation efficiency of singlet oxygen of methylene blue molecules through finely controlling their aggregation states in drug carriers.

As a photosensitiser in photodynamic therapy, methylene blue (MB) was loaded on citrate-modified hydroxyapatite (HAp) through an electrostatic interaction and followed by encapsulation of coordination complexes of tannic acid (TA) and Fe(III) ions. Ultraviolet-visible absorption spectrum of the supernatant after incubation of samples was recorded at certain time interval to investigate the release behaviour of MB. Photodynamic activity of MB was determined by the oxidation reaction of uric acid by singlet oxygen generated by MB under illumination.

Almost all MB molecules were immediately released from HAp-MB, whilst an initial burst release of MB from HAp-MB@TA was followed by a sustainable and pH-sensitised release. In comparison with HAp-MB, photocatalystic reduction of HAp-MB@TA by titanium dioxide hardly occurred under illumination, indicating the stability against reduction to leukomethylene blue in vitro. Generation efficiency of singlet oxygen by MB released from HAp-MB@TA was significantly higher than that from HAp-MB because of the control of TA and Fe(III) ions complexes on molecular structures of released MB.

A facile method was herein demonstrated to optimise the generation efficiency of singlet oxygen by controlling aggregation states of PS molecules and improve PDT efficiency to damage tumour tissues.